How the Xenophobic Attacks in South Africa Affected Phyno Fino’s “Deal with It” Album

On Tuesday the 3rd of September 2019, just 24 hours to Phyno’s 3rd studio album release, the social media world was flooded with reports (in pictures and videos) of a new xenophobic attack on Nigerians and other Africans living in South Africa.

The heart breaking news went viral as so many Nigerian celebrities reacted to the reports. Following a tweet war between Ycee, AKA, MI, Vector and a ‘final judgement’ tweet by Burna Boy, the hash tags #SayNoToXenophobia #StopXenophobicAttacks #SayNotoXenophobiaAttacks etc have been trending for over 72 hours on twitter given no room for Phyno and his PR team to hype the “Deal With It” Album.

How the Xenophobic Attacks in South Africa Affected Phyno Fino’s “Deal with It” Album

Hours after AKA allegedly supported the xenophobic activities in South Africa, Nigerians within Lagos and some cities in South-West and South-South Nigeria returned the Xenophobic favour. Nigerians revenged the killings of Nigerians in South Africa by attacking, burning down and making away with assets and liabilities owned by South African affiliated Nigerian companies.

At this point, all Nigerians wanted to hear for over 72 hours is ‘Xenophobia’. Every celebrity who spoke against it becomes a hero, those who try to be cut down he anger and preach peace like 2Baba, MI, and Zlatan Ibile literally got their asses whooped on social media. This totally robbed Phyno a chance to either speak about his album or speak about xenophobia.

The Igbo indigenous rapper and his management team were totally dumbfounded as they face one of the risks in Music business.

The whole xenophobic facts and propaganda flooding the media wounded Phyno’s efforts. It destabilized all he hoped for for his “Deal with It” Album.

The Effects of Xenophobia on Phyno’s “Deal With It” Album

Apart from performing low on Instagram recording below 30,000 views in 17 hours, the rapper has failed to record 100,000 views on YouTube after 24 hours with his “Deal with It” official media.

YouTube Views after 24 Hours

Instagram Views after 19 Hours

Phyno’s “Deal with It’ album is probably the worst album by the rapper in terms of acceptance within 48hours of release all due to the xenophobic attacks in South Africa.

This is indeed discouraging for the ‘Ezege Ndi Igbo’ recording so low numbers in at his prime.

This is definitely going to mount pressure on his management and PR team to release visuals of some amazing singles in the album to resuscitate the situation.

What do you think? How true is this? Let’s hear from you, Drop your comments below …

About Onyema Courage

Onyema Courage is a passionate writer , a music critic , talent manager and a music business consultant. Twitter & Instagram - @iam_kulgee

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