In this piece I would be sharing some tips that would help you create a brand for yourself in the music industry in year 2020.
Developing a career in today’s music industry requires much more than creating good music, you also need to work extra hard and know how to creatively showcase your brand in this competitive industry.
MUSIC BRANDING: In today’s music industry branding can play more of a role in a musician’s success than the music they create. As an artiste you are not to only sell your music both also a message that defines you. Which would definitely help influence your music career decisions.
Below are some tips on how to brand yourself as an artiste:
- Know yourself: One way to creating a unique brand for yourself is by knowing who you are and by being yourself. Let your brand show your authenticity and uniqueness, and in return your fans and listeners will love you for it. If you are struggling to come up with ideas on your brand identity, think about what describes you, your style and what inspires you.
- Define your message: Knowing the type of message you pass across to your listeners is very important. The reason why some musicians are more innovative and profitable than others, is by the message they have created for their brand. Start by finding a unique message that like-minded people can connect with and recognize.
- Establish a memorable first impression: First impressions are very important as they play a key role to branding. To grab someone’s attention, you need to make a lasting first impression. That’s why branding is very powerful. It is usually the first impression people get of an artiste in today’s music industry. Designing an effective track art is a great way to create a lasting impression of your brand, alongside creating good music. In conclusion having a consistent brand is necessary for every artiste and music creatives looking to create a successful career. Spend time thinking of ways to brand yourself. “Where words fail music speak,- bring your music to life”