The reach as well as engagement offered by radio houses is compelling enough for you to stick with this medium for promoting your content as a musician. As there is infrequently anyone who doesn’t listen to the radio today regardless of what they are interested in.
The most paramount factor when it comes to radio promotion is the REACH and getting your music on radio makes it possible for you to grow your fan base and elongate your reach within a particular location.
However, not many are able to approach radio stations in such a way that their content would be found irresistible. This is because they fail to do the right things before hitting up on these media houses.
Here are a few tips to guide your approach, before doing a radio promotion for your music:
KNOW YOUR CONTACT: It is very ideal to know who is in charge of track-listing and who can influence such decisions in the radio houses you plan submitting your songs to. Having a cognizance of this helps you know who you should be approaching and how. Albeit you could get contact information via the company’s website, social media accounts, and other noble designates, you should still make it a point of obligation to know and build a relationship with your contact person.
MAKE ENQUIRIES ABOUT THE RIGHT FORMAT FOR SENDING YOUR MUSIC: It’s not advisable to just send content anyhow you feel like. You should be sure of the format of the radio station(s) work with; the content type, the song duration and other important information that can help your track placement. Failure to do your own research could obstruct your song from being aired.
ENSURE YOU PITCH THE RIGHT RADIO STATION: Going straight to the big radio stations, while still building a name for yourself, might not be the right move for you sometimes, their criterion might be far reaching for you if you’re at the early stage of your music career. It would suit you better to target more smaller stations but with a large audience reach and engagement, whose demands and criteria won’t be exorbitant for you to handle.
I hope these tips will go a long way in helping you know the right steps to take before kicking off a radio promotion for your music.
Remember when “Words Fail Music Speaks – Bring Your Music To Life”.
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