World’s largest music company, Universal Music Group has announced that it will be launching an arm of Def Jam Recordings in Africa. The new label division within the African continent will be dedicated to & representing the best hip-hop, Afrobeats & Trap Music talent in Africa.
According to official Press Release, “the new label Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years.”
Officials say the new label division will identify and sign artist talent from across the entire continent. But will be operating in Lagos, Nigeria and Johannesburg, South Africa.
Universal Music Group Unveils the launch of Def Jam Africa with some of the most influential, successful and followed African talent from Nigerian and South African which includes:
1.Boity (South Africa)
2. Cassper Nyovest (South Africa)
3. Larry Gaaga (Nigeria)
4. Nadia Nakai (South Africa)
5. Nasty C (South Africa)
6. Tshego (South Africa)
7. Tellaman (South Africa)
8. Ricky Tyler (South Africa)
9. Vector (Nigeria).
The launch of Def Jam Africa is as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent.