It’s no news that we are in the digital age and this comes along with the fact that social media marketing is the new mine if you are involved in the music business.
Over the last decade, music listeners have derived a new way to engage with their favourite songs, which has been made possible through social media channels. Now Music consumers can buy or stream a song just with a tap on their mobile devices.
Social media platforms like Facebook, Twitter, Instagram and Youtube, have made it easier for Artists, Marketers, and Music Business Professionals to share their contents with audiences all over the world just in a matter of minutes.
You Should Read This: 4 ways to Get The Best Exposure For Your Album Or E.P Release.
However, among this social media channels, YouTube stands out to be one the most effective channels to propel an artist to new heights. With over 3 billion hours of video watched on the platform every month, YouTube has not only become the most popular social media tool for artist discovery, it is also the most preferred platform for listening to music.
YouTube has become one of the most popular sites on the internet, and this social media channel plays a vital role in helping record labels scout for artists, not disputing the fact that it has helped several independent artists come to limelight.
In this piece I will be sharing a few good reasons why you need a YouTube Channel as an Artist.
5 Good Reasons Why You Need A YouTube Channel As An Artists.
1. Video Contents Are Easy To Go Viral.
This is one reason why you need a YouTube channel for your music. Video contents are shareable, relatable, and easy to go viral. With this medium you can still be able to interact with your audience, and listeners who view you videos can leave comments, ‘like’ and ‘dislike’ what they see, and share the video with friends.
There’s no easier way to beam your music into someone’s imagination than through engaging music videos.
2. YouTube Is The Second Largest Search Engine After Google.
Starting a YouTube channel for your music is a great approach to marketing your music. It is a long-term decision to create brand awareness for your music and reach a wider range of listener.
In case you never knew, YouTube is the #1 search engine for music fans. Therefore anytime your music is searched on google, your YouTube channel will be ranked on the first page.
3. YouTube Has The Perfect Listening Audience For Your Music.
Recent surveys reveal that people collectively watch about one billion hours of YouTube videos every single day. To put that into perspective, that’s more than the time spent watching Netflix or browsing videos on Facebook. Aside this YouTube has become the #1 listening platform for younger music fans.
4. You Can Earn By Monetizing Your Music Videos On YouTube.
Another reason why creating a YouTube channel is important for every artist or music professional, is the ability to be able to earn from your music. YouTube generates big advertising revenue everyday, and you can have your share of the cake by monetizing your contents on YouTube.
5. Promoting Your Video Contents Just Got Easier.
With YouTube you can be able to promote your music video contents easily. An example of such are your lyrics video, a snippet of your upcoming release or even a freestyle video of you performing a cover of a song. With YouTube you can be able to share your contents with audiences all over the world just in a matter of minutes.
As an Artist or Music Business Professional, it is very vital you maintain an active YouTube presence, because regardless of how you look at it YouTube is an incredibly effective tool to build your brand, share your content and connect with your audience.
“Remember When Words Fail Music Speaks – Bring Your Music To Life”
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