Excel Joab who joined the company in 2019 acted as Content Executive with Boombuzz Nigeria, the media arm of Boomplay.
During that period, he conducted high profile interviews with the likes of Burna Boy, Zlatan, Joeboy, Bizzle Osikoya, Brymo, A-Q, Rudeboy, Ice Prince, Yemi Alade, Ramsey Nouah, CKay, Blaqbonez, Chike and many more.
He also spearheaded an interview series called Buzz Discoveries, that is dedicated to putting the spotlight on emerging artists in the Nigerian music scene. Creatives like P.Priime, Gbasky and Cheque were some of the guests on this interview series.
Boomplay’s Director of Content and Strategy, Phil Choi speaking on Joab’s new role said, “Excel is a passionate and well respected figure in the industry who knows what our artists want. I’m excited to have him in the team and I look forward to the results he will bring in his new position. I have no doubt he will be able to deliver more value for our artists and help us cement our place as the home of music in Africa.”
Joab, speaking on his new appointment said, “As always, the goal is to support Nigerian creatives. It’s an exciting time to be in the Nigerian creative industry and I’m constantly amazed by the plethora of talent in this country.
“This new position offers me a chance to help emerging creatives get their music out to a much wider audience. I look forward to the journey ahead of me with enthusiasm”.
In his new position, Joab will work closely with Yemi “Energy” Akinnigbagbe, the Content Acquisition manager for West Africa.