A popular Twitter influencer, Chidi Okereke (@Chydee) has recently revealed how a label owner declined an offer to promote Nigerian singer, Tems.
According to Chidi the incident occurred about three years ago, “July 2018” precisely.
In a Tweet on Thursday, Chidi sharing screenshots of their conversations disclosed that Tems had messaged him about promoting her music. He stated that after checking her out, he fell in love with her music and so reached to a friend who was managing an indie label to help promote her music.
Hoping to get a positive response, Chidi disclosed that the label owner declined the offer, with claims that Tems sounded too R&B and her music would be difficult to promote in Nigeria.
“July 2018, Tems messaged me about promoting her music. I checked her out and liked the songs so much that I reached a friend who was managing an indie label. But the label owner said she sounded too R&B and declined. Today, Tems is global, rolling with Wizkid, Drake & Rihanna.
However, in a follow-up tweet, Chidi stated that he wasn’t going to blame the label owner for his decision, because he had been around long enough to know that Tems sound was going to be difficult to sell.
“I don’t blame him to be honest. He’d been around enough to know that her sound was going to be a hard sell. Just sharing this conversation because it’s a reminder that if we believe strongly in ourselves, we should keep striving. The world will catch up to our gift.” Chid
See screenshots of their conversations below: