Mark Zuckerberg, the chief executive officer of popular social media platform, Facebook, has announced that the company is set to change it’s name from Facebook to “Meta” in it’s latest rebranding exercise.
Going forward, the company commonly referred to as Facebook.inc will be known as “Meta,” the company said on Thursday, in a rebrand that focuses on building the “metaverse,” a shared virtual environment that it bets will be the successor to the mobile internet.
However, Mark revealed that Facebook will still be available as a social media product alongside WhatsApp and Instagram.
Zuckerberg said that the Facebook brand is too limited to represent what the company wants to do in the future. The new name and brand will represent Facebook’s apps and its evolving work on augmented and virtual reality products. The name is meant to “reflect who we are and what we hope to build,” Zuckerberg said.
“Over time, I hope we are seen as a metaverse company.From now on, we’re going to be metaverse first, not Facebook first. I hope that people come to know the Meta brand and the future that we stand for.” He added.
The name change comes as the world’s largest social media company battles criticisms from lawmakers and regulators over its market power, algorithmic decisions and the policing of abuses on its services.