DJ Kelblizz Speaks on Why Nigerian Artist are more Successful in the Global Music

Nigerians Have gotten a Large Media Presence and the media will pay more attention on the trends and seak to discover the next big thing coming up to the Music scene. The country’s most renowned music genres are Indigenous, Fuji, Afrobeat, Highlife, Afrobeats, Afro-juju, Dancehall, Igbo rap, Yoruba rap and Gospel.

Miracle Sabastine Aggrey Professionally known as DJ Kelblizz, is a Nigerian Disc Jockey, Record Producer, Music Publisher, Music Enthusiast and a the CEO of De Thrills Music.

DJ Kelblizz says that Nigerian Afro-pop music is now on the global stage and it’s loved the world’s biggest Artist and audience because of it adds a different colour and meaning to music.

Many attributed the success of Nigerian music to the countries population.

Few Reasons Nigerian Music is Performing Well on a Global Scale.

1. Lyrics and Language In Which the Artist Song is Performed

It Seams that the Globally Renowned Artist now wants to collaborate with more Nigerian artist because they also need to get our audience to love them. The Lyrics and language in music is very Crucial because it enables the audience to further connect to tracks. The language in which a song is performed increases its potential concerning popularity and longevity. Even when they perform in their local languages, they ensure the chorus or hook is English. This is a deliberate choice, this means that once the music gets into the media, it stands a chance of getting the audience fall in love with the song’s melody by about 1.75 billion English-speaking people, which is a quarter of the world’s population.

2. Nigerian’s Population & Viral Trends on Social Media

Nigeria has an estimated population of 213 million people as of January 2022, Nigeria is the most populated nation in Africa.

The percentage of Nigerians with access to the internet gives them the power to trend globally on platforms like TikTok, Facebook and Twitter.

TikTok, YouTube Shorts, Instagram Reels has become the latest tool for music discovery, making it easy for Nigerian music to taste the global market.

3. Presence of World Major Labels in Nigeria.

Many Major label has gotten a Subsidy of there music label.
We can take a look, Warner Music Group which has partnered with Chocolate City, having there major artist as “CKay”.

In Nigeria We have Major Artist such as Wizkid, Davido, Burna Boy, Tiwa Savage, Yemi Alade, Rema, Omah Lay and more which all have Musical deals with either Sony Music Entertainment, Universal Music Group, or Warner Music Group. These labels will offer International Management, they increases their capital strength for production, branding, Pitching and marketing amongst others, They will even host big gigs/tour on behalf of the artist.

According to DJ Kelblizz Opinion, These labels promotes and boast our artist internationally setting there music to new marketing promotional strategies and connecting them to collaborate with major artist. This also extends to building relationship and partnerships made available by these labels for support our artist from international media and music streaming companies.