As a Nigerian artist, growing your Spotify monthly listeners in 2023 will require a combination of creativity, hard work, and strategic marketing.
Here are a few tips to help you increase your monthly listeners on Spotify:
CREATE HIGH QUALITY MUSIC.
It all starts with the music. Make sure you are consistently releasing well-produced, original songs that connect with your target audience.
UTILISE SOCIAL MEDIA TO YOUR ADVANTAGE.
Social media platforms like Instagram, Twitter, and Facebook are essential for promoting your music and connecting with fans. Create engaging content and use hashtags to reach a wider audience.
COLLABORATE WITH OTHER ARTISTS
Collaborating with other artists can help expose your music to new listeners. Reach out to other artists in your genre and consider working together on a song or remix.
OPTIMISE YOUR SPOTIFY ARTIST PROFILE.
Make sure your artist profile is up-to-date and visually appealing. Add a bio, photos, and links to your other social media accounts.
USE SPOTIFY’S PROMOTIONAL TOOLS.
Spotify offers a variety of promotional tools, such as album and song promotion, that can help you reach more listeners.
NETWORK AND LEVERAGE RELATIONSHIPS.
Building relationships with influencers and industry professionals can help you get your music in front of more people. Attend music events and festivals, and also reach out to bloggers and music reviewers.
CREATE A FANBASE.
Leverage local platforms such as blogs (like Legit9ja), local FM and podcasts, local streaming services to promote your music and create a fanbase.
GET FEATURED ON PLAYLISTS.
Getting your songs featured on popular playlists can expose your music to new listeners. Reach out to playlist curators and submit your music for consideration.
Remember, growing your monthly listeners on Spotify is a marathon, not a sprint. It takes time and effort, but with the right approach, you can increase your listeners and grow your fan base.